The Electric Utilities Exhibit Corporation presented visitors with a farm complete with livestock and gardens. In this exhibit, a demonstration of more than 100 practical electric conveniences and inventions did all the work efficiently and economically.
Only three individuals actually resided on the fairgrounds: Mr. and Mrs. Jesse Moulton of the Electric Farm and Henry F. Breckenridge on the Firestone farm. Mrs. Moulton declared: “It’s going to be wonderful living right here in the midst of the Fair. But how can we help but gain weight? Electricity will do all the farm work and we’ll get no exercise.”
The farmhouse was made of pressed wood board painted white outside and faced with veneer in the living room. Using well-established farm practices concerning sunlight and winter winds, the house was oriented with the living room facing south. Wanamaker’s provided the simple oak furniture for the five rooms.
There were twelve cows on the farm and each was milked three times a day. Every time a cow was milked a fresh towel was used for a total of thirty-six per day. Also, the fifteen farm hands wore a clean white linen suit daily and each used a number of towels for cleaning themselves.
Mrs. Moulton stated: “I think it is time farm life was made easy for the women. The modern woman on the farm need not be the drudge her grandmother used to be. The dreadful loneliness of farm life was almost as hard to bear as the drudgery. So my advice to girls of the World of Tomorrow is marry a farmer and live on an electrified farm.”
Press Release Album
View the Press Release images collected by Vernon F. Clifford during his employment at the Electric Utilities Pavilion and donated by his daughter, Barbara Burns for display on this site
The album contained photographs and press releases for both the Electrical Utilities Pavilion and the Electrified Farm.