Touted as "America's Oldest Lager Beer," the circular designed Schaefer Center restaurant provided seating for 1,600 visitors. Many of the dishes, such as Welsh Rarebit and certain soups, were prepared with beer as one of the ingredients.

The Schaefer pavilion had the Fair's largest open air bar with a length of 160 feet. Above the bar was a mural showing the history of beer and brewing.

• The pavilion organized the International League of Leavers of Footprints in the Sands of Time for its Court of Fame. Patterned after the popular Grauman's walk in Hollywood, over two-and-a-half million people walked in the footsteps of J. Edgar Hoover, Babe Ruth, Lowell Thomas, Frank Buck and Captain Eddie Rickenbacker. Perhaps the most notable set of prints was left by Matt Henson, the famed Black explorer and only living survivor of the Perry Polar Expedition.
• Tony Roil worked in the pavilion's forty-degree taproom nine hours each day overseeing eighty to one hundred barrels of beer.