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Touted as "America's Oldest Lager Beer," the circular designed Schaefer Center restaurant provided seating for 1,600 visitors. Many of the dishes, such as Welsh Rarebit and certain soups, were prepared with beer as one of the ingredients.
The Schaefer pavilion had the Fair's largest open air bar with a length of 160 feet. Above the bar was a mural showing the history of beer and brewing.
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