The focal point, entitled "This New World of Power," interpreted various phases of business activity and showed how they were interrelated and interdependent.

Some of the exhibitors within the Consumer's Building were California Artificial Flower Co., Chatham Manufacturing, Consumers' Union, Dr. Scholl's, Empire State Inc., Household Finance, Kem Card Sales, Manufacturers Trust, & Shipton Limited.

Booklet from the United States Rubber Company

Lastex - "The Miracle Yarn That Makes Things Fit"