An actual life-size farm, complete with farm hands and animals, was one of two main attractions at the Firestone Rubber exhibit. It demonstrated how American farmers had benefited from air-filled or pneumatic tires on virtually every piece of wheeled farm equipment.

The second attraction was a working tire manufacturing plant. Everything from harvesting rubber, the processes used, and the final molding of the tire was demonstrated. Visitors were able to purchase tires if they so desired.