Previous     1  2  3  4  Next

Press Release:

ELECTRIC UTILITIES EXHIBIT CORPORATION
Plaza of Light
New York World's Fair World's Fair
N. Y. FOR RELEASE

A "SCREEN-STRUCK" FAIR VISITOR

The young lady is obviously "screen-struck," but it has nothing to do with Hollywood. She appears impressed with the mammoth copper and brass screen showing symbolically the generation of electricity from coal. The screen is 24 feet high and 140 feet long and is a striking part of the fore-court of "FORARD MARCH OF AMERICA, " exhibit of the Electric Light and Power Companies at the New York World's Fair.

Press Release:

ELECTRIC UTILITIES EXHIBIT CORPORATION
Plaza of Light
New York World's Fair World's Fair
N. Y. FOR RELEASE

LIGHT AND GLASS IN "AVENUE OF TOMORROW" AT NEW YORK WORLD'S FAIR

Strikingly beautiful is the Avenue of Tomorrow in "FORWARD MARCH OF AMERICA" exhibit of the Electric Light and Power Companies at the World's Fair. The last word in modernity in architecture and lighting, this Avenue shows the perfect wedding of glass and light. Plate glass, frosted glass, carrarao structural glass and glass blocks are used extensively both for the facades of stores and upper floors of the buildings, the tops of which are lost in the night sky.

In the distance can be seen the city' s skyscrapers, with their myriad lights; aut mobiles move swiftly along a ramp at the end of the street; the noise and hum of a busy thoroughfare are heard. This Avenue of Tomorrow is more than a strikingly effective street -- a contrast for the dim gas-lit era of the nineties, another part of the exhibit. It is also a symbol of the electric light and power companies' contribution to the fully electrified world of today and tomorrow -- the FORWARD MARCH OF AMERICA.